Premmerce Product Filter vs. Dynamic AJAX Product Filters

When it comes to WooCommerce stores, product filters can make or break the shopping experience. The right filter helps customers find what they need faster, while the wrong one can leave them frustrated and ready to leave. That’s why choosing a filter plugin is more than just ticking boxes; it’s about matching it to your store’s needs.

Many store owners weigh the differences in Premmerce Product Filter vs. Dynamic AJAX Product Filters to see which solution offers the best mix of speed, usability, and SEO advantages. Both promise fast results, better usability, and helpful optimization benefits, but they approach these goals in different ways. From layout control to mobile experience and SEO flexibility, each one has its own style of doing things.

In this comparison, we’ll break down how they handle key areas like real-time filtering, design options, filter logic, and placement flexibility. You’ll see where each plugin shines, where it falls short, and which one is better suited for your store’s size, design, and growth plans. This way, you can make a choice based on facts rather than guesswork.

A Quick Overview

Both plugins aim to make product filtering faster, easier, and more user friendly. They share several core features like AJAX filtering, shortcode support, and SEO tools, but differ in flexibility, setup style, and how deeply they handle SEO optimization.

What is Dynamic Ajax Product Filter?

When you want your store visitors to find products faster, Dynamic AJAX Product Filters for WooCommerce is a smart choice. It updates results instantly as shoppers apply filters like price, category, tags, ratings, or attributes, and offers flexible design, smooth performance, and SEO-friendly settings to improve both user experience and search rankings.

Technical Details

Features to Look Out

If you want to make browsing smooth, quick, and user-friendly, this plugin comes packed with features that help shoppers find what they need without hassle. Here’s what makes it stand out:

• Instant AJAX Filtering: See products update in real time without reloading the page. This keeps the shopping experience fast and engaging while reducing wait times.
• Filter by Multiple Criteria: Let customers refine products by price, category, rating, tags, color, size, brand, and other attributes. Works for almost any type of store.
• SEO-Friendly Filter Pages: Create clean, search-friendly URLs for filtered results. Perfect for better indexing and attracting more search traffic.
• Multiple Filtering Methods: Choose how filtering works, query strings, permalinks, or pure AJAX with no URL changes. This gives you control over both user experience and SEO.
• Shortcodes and Widgets: Place filters anywhere on your site with simple shortcodes or ready-made widgets. Includes active filter chips and single-attribute filter buttons.
• Customizable Design: Use dropdowns, checkboxes, radio buttons, sliders, color swatches, images, and ratings to match your store’s style. Premium users can take the design even further with advanced styling options.
• Elementor and Block Editor Support: Works smoothly with Elementor and Gutenberg. You can drop filters into any layout and customize them visually.
• Different Filters for Different Pages: Show the right filters for the right products. Set page-specific filters so customers always see relevant options.
• Custom Loading Animations: Choose from six built-in loaders or create your own with HTML and CSS for a unique touch.
• Built-In SEO Controls (Premium): Manage meta titles, descriptions, and keywords for filtered pages to improve visibility in search engines.

Why Should You Choose Dynamic Ajax Product Filters?

Finding the right product should be quick, smooth, and stress-free. This plugin helps you deliver that experience while giving you the tools to design and control filtering exactly the way you want.

Keeps Shoppers Engaged

Instant updates without page reloads mean shoppers see new results the moment they change a filter. This makes browsing faster, keeps visitors interested, and reduces the risk of them leaving too soon.

Works for All Store Sizes

Whether your store has a small range or thousands of products, filtering stays responsive and organized. It’s designed to handle large catalogs without slowing down or overwhelming your customers.

Full Control Over SEO

You can set unique titles, descriptions, and keywords for filtered pages. This gives you the chance to target specific searches and attract more organic visitors without sacrificing the user experience.

Fits Any Store Design

Multiple filter layouts, display types, and style options mean the filters can match your store’s branding. You can make them look modern and clean while keeping everything consistent with your theme.

Better Mobile Shopping

Four mobile-friendly styles make it easier for customers to browse and filter products on their phones. These layouts are designed for small screens without compromising clarity or ease of use.

Highly Customizable Placement

With shortcodes, widgets, and page-specific filter sets, you can decide exactly where filters appear. This ensures they’re visible where customers need them most without cluttering other parts of the site.

Supports Many Filtering Methods

From query strings to SEO-friendly permalinks or pure AJAX with no URL changes, you can choose the best method for your store’s structure, SEO goals, and customer browsing habits.

Future-Proof with Premium Options

Premium features expand your control over SEO, design, and filter behavior. This means you can adapt and upgrade your store’s filtering as your business and product range grow.

What About the Pricing?

A great advantage of Dynamic AJAX Product Filters is its flexible pricing. Whether you run a single store or manage multiple sites, there’s a plan to fit your needs. You can choose between yearly subscriptions or lifetime access, allowing you to select what suits you best.

All plans include the complete set of premium features, making them a worthwhile choice. For long-term stores, the lifetime option can offer significant savings. Developers and agencies may prefer the unlimited lifetime plan, which requires a single payment, no renewals, and provides full access for every project.

Pros & Cons at a Glance

This plugin packs a lot of value for store owners who want speed, flexibility, and control. Here’s a quick look at its strengths and a small drawback to keep in mind.

Pros

• Instant, reload-free filtering keeps shoppers engaged.
• Works smoothly with both small and large product catalogs.
• Multiple design and layout options to match any store style.
• Strong SEO controls for better search visibility.
• Mobile-friendly styles for an easy browsing experience on phones.
• Flexible placement with shortcodes, widgets, and page-specific filters.

Cons

• The many settings can feel a bit complicated at first.

What is Premmerce Product Filter?

Premmerce Product Filter is a WooCommerce plugin designed to make product browsing faster and more organized. It lets shoppers filter by price, categories, attributes, and more, all from a single widget, with clean URLs, smooth AJAX updates, and built-in SEO options to help your store perform better in search results.

Technical Details

Features to Look Out

If you want a filter plugin that is fast, simple to set up, and SEO-friendly, Premmerce Product Filter has plenty to offer. Here are the key features that make it stand out:

• Single Widget for All Filters: Manage every filter from one widget, keeping your store layout clean and easy to control. This approach makes setup simple while ensuring all filters stay consistent.
• AJAX Filtering for Speed: Products update instantly when filters are applied, without refreshing the page. This creates a smoother browsing experience and helps shoppers find what they want faster.
• Caching System for Better Performance: Built-in caching reduces load times and helps the plugin run faster than the default WooCommerce filter system, even on stores with a large product catalog.
• Filter by Multiple Criteria: Shoppers can filter by price, categories, tags, attributes, and ratings. Premium users can also add custom taxonomies, color swatches, and label-based filtering for a more visual experience.
• Dynamic Attribute Display: Only shows attributes available for the selected category, which keeps filters relevant and prevents shoppers from clicking on empty or unavailable options.
• Clean URLs: Generates clean, readable URLs for filtered pages. Premium features also allow creating SEO landing pages with unique titles, descriptions, and H1 tags for better search rankings.
• Bulk Landing Page Generation (Premium): Quickly create many filter-based landing pages at once for large catalogs, helping to target more search terms without manually setting up each page.
• Theme Compatibility: Works with popular WooCommerce themes like Flatsome, Astra, Divi, OceanWP, and Storefront, with styling options that blend naturally with your store’s design.
• Automatic Sitemap Integration (Premium): Filter-generated landing pages are automatically added to your sitemap when using Yoast SEO, helping search engines find and index your new pages quickly.

Why Should You Choose the Premmerce Product Filter?

If you want a filter system that is simple to manage, quick to load, and strong in SEO, Premmerce Product Filter is a reliable choice. It focuses on making your store easier to browse while also improving search visibility. Here’s why it’s worth considering:

Easy Setup with One Widget

You can control all filters from a single widget, which makes setup faster and keeps your store layout neat. This approach also reduces the time spent managing multiple filter blocks.

Fast Loading With Built-in Caching

The caching system ensures that filters load quickly, even for large stores. Faster load times keep visitors browsing and reduce the chances of them leaving early.

Relevant Filters for Better User Experience

The plugin only shows attributes that are available for the chosen category. This avoids empty filter options and helps shoppers find suitable products without extra clicks.

Strong SEO Advantages

Clean URLs and the option to create filter-based landing pages allow you to target specific search terms. This makes it easier to attract visitors from search engines.

Bulk Landing Page Creation

For large catalogs, you can generate many SEO landing pages at once. This saves hours of manual work while expanding your store’s reach in search results.

Smooth Integration with Popular Themes

Premmerce works well with leading WooCommerce themes, so you can add it without worrying about design conflicts or complicated adjustments.

Better Visibility in Search Engines

Premium users benefit from automatic sitemap updates, ensuring that new filter-based landing pages are quickly found and indexed by search engines.

Scalable for Growing Stores

Whether you have a small product range now or plan to expand, the plugin can handle larger catalogs without losing speed or usability.

What About the Pricing?

Premmerce Product Filter offers two types of pricing: yearly plans for those who prefer renewing each year, and lifetime plans for those who want to pay once and use the plugin forever.

The yearly plans are a good fit if you’re running a single site or a few sites and don’t mind renewing annually. Lifetime plans are better for long-term use, saving money over time, especially for agencies and developers managing multiple stores.

Pros & Cons

Premmerce Product Filter packs a strong mix of speed, simplicity, and SEO tools. Here’s a quick look at its main strengths and a few small drawbacks to keep in mind.

Pros

• Single widget setup keeps filters easy to manage.
• AJAX filtering loads results instantly without page refresh.
• Built-in caching improves speed on large catalogs.
• SEO-friendly URLs and landing page options.
• Works with most popular WooCommerce themes.
• Can bulk-generate SEO landing pages in the Premium version.

Cons

• Some advanced features are only in the Premium version.
• Limited visual customization compared to some competitors.

Premmerce Product Filter vs. Dynamic AJAX Product Filters

Choosing between these two isn’t just about ticking feature boxes; it’s about deciding which one matches your store’s needs, style, and growth plans. Both deliver strong filtering performance, but they shine in different areas. Here’s a side-by-side look at the key features that highlight where each plugin stands out.

Real-Time Filtering

While Premmerce uses AJAX with caching to deliver fast results, it can feel slightly less fluid on very large stores. Dynamic AJAX Product Filters handles big catalogs better, delivering instant updates with smooth pagination, which makes it feel more polished and responsive in demanding conditions.

Filter Types

Premmerce covers core filter types like price, categories, and attributes, but most visual enhancements require Premium. Dynamic AJAX Product Filters packs these visuals out of the box, including colors, images, sliders, and ratings, offering a richer and more engaging filtering experience without needing extra upgrades.

SEO-Friendly Pages

Premmerce does well with clean URLs and bulk landing page generation, but SEO control feels indirect. Dynamic AJAX Product Filters takes a sharper approach by letting you set meta titles, descriptions, and keywords directly for filtered results, giving more precise SEO control without extra steps.

Filter Layout Control

Premmerce’s single widget keeps things simple but limits creative layouts. Dynamic AJAX Product Filters offers more freedom with multiple widgets, Elementor blocks, and flexible placement, letting store owners design filter layouts that match their site’s structure rather than working around a fixed format.

Attribute Display Logic

Showing only available attributes is useful, but Dynamic AJAX Product Filters goes further. It allows entirely different filter sets for different pages, which helps tailor the filtering experience based on product type or category, making it feel more customized for shoppers.

Mobile Filtering Experience

Premmerce works fine on mobile but relies on theme responsiveness for style adjustments. Dynamic AJAX Product Filters offers four dedicated mobile styles, ensuring filters look and function well on small screens without depending on the theme’s mobile design.

Custom Design Options

Premmerce has basic styling unless you pay for Premium features. Dynamic AJAX Product Filters brings more built-in variety, including dropdowns, sliders, checkboxes, and color swatches, letting you create attractive, interactive filters without needing extra purchases or design workarounds.

Filter Method Flexibility

Premmerce focuses on clean URLs but doesn’t give as many method choices. Dynamic AJAX Product Filters supports query strings, permalinks, and pure AJAX, giving store owners more control over how URLs behave and how search engines interact with filtered content.

Theme Compatibility

Premmerce is tested with top WooCommerce themes and works with minimal setup. Dynamic AJAX Product Filters also support most themes but thanks to its deeper customization, can be adjusted more easily to fit unique or heavily customized designs without sacrificing functionality.

Advanced Placement Tools

Premmerce can only place filters in widget areas or via shortcodes. Dynamic AJAX Product Filters adds active filter chips, shortcode variety, and Elementor integration, making it far easier to position filters exactly where they add the most value in the shopping journey.

Frequently Asked Questions

After going through the details and comparisons, you might still have a few doubts before making a choice. Here are some practical questions that often come up and can help clear your mind.

Can I Use These Plugins on a Multilingual Store?

Yes, both plugins can work with multilingual stores when paired with popular translation tools. You may need small adjustments for certain filter labels. Always test on a staging site before going live.

Do These Plugins Work With Custom-Built WooCommerce Themes?

They can work with custom themes as long as the theme follows WooCommerce coding standards. Some extra CSS adjustments may be needed. Always check compatibility before committing to a plugin.

Will These Plugins Affect My Website Speed?

Any filter plugin adds some load, but both are designed to be lightweight. Using proper hosting and caching will keep performance stable. Premmerce even includes built-in caching for smoother results.

Can I Track How Customers Use Filters?

Yes, you can track filter usage with tools like Google Analytics or other tracking scripts. This helps you understand shopping behavior. Insights from this can guide better filter design choices.

Are These Plugins Easy to Remove If I Change My Mind?

Yes, you can deactivate and delete them from your WordPress dashboard. Always back up your site before removal. Some custom URLs or landing pages may need manual cleanup afterward.

Final Verdict

Choosing between Premmerce Product Filter vs. Dynamic AJAX Product Filters depends on what matters most for your store. Both deliver quick filtering, SEO benefits, and solid compatibility, but their strengths lie in different areas.

Premmerce keeps things simple with a single widget, strong SEO landing page options, and a built-in caching system for speed. Dynamic AJAX Product Filters leans toward design flexibility, multiple filter methods, and a more polished mobile experience.

If you value ease of setup and SEO-focused features, Premmerce is a great pick. If you want advanced layouts, visual options, and deeper control over filter placement, Dynamic AJAX might be a better fit. In the end, your choice should align with your store’s design, catalog size, and long-term goals.