Themify Product Filter vs. Dynamic AJAX Product Filters

When running an online store, one of the biggest challenges is helping customers find exactly what they’re looking for without wasting time. A well-built product filter can make the difference between a quick purchase and a frustrated visitor leaving your site. That’s why many store owners compare Themify Product Filter vs. Dynamic AJAX Product Filters, since both are popular choices for WooCommerce stores but approach the task in different ways.

Themify Product Filter is all about keeping things simple and accessible. It offers live AJAX results, a drag-and-drop builder, and smooth integration with popular page builders like Divi, Elementor, and Themify Builder. It’s free to use, lightweight, and ideal for store owners who want a clean filtering solution without dealing with too many technical settings.

Dynamic AJAX Product Filters, on the other hand, takes customization and functionality to another level. It comes with multiple filtering methods, a wider range of filter types, advanced SEO settings, and several mobile-friendly layouts. While some of its most powerful tools are part of the Pro version, the extra flexibility can greatly benefit larger stores or those looking to improve their filter design and search visibility. The question is, which one is the better fit for your store’s needs?

A Quick Overview

To kick things off, here’s a compact comparison of the main features. This snapshot gives you a clear view of how Themify Product Filter and Dynamic AJAX Product Filters match up, so you can quickly see their strengths before exploring the details.

What is Dynamic Ajax Product Filter?

Finding the right product quickly can be tricky on a busy online store, and that’s where Dynamic AJAX Product Filters for WooCommerce comes in. This plugin lets shoppers narrow down results by price, rating, category, tags, brand, and more, showing instant results without reloading the page, making browsing smooth and enjoyable.

Technical Details

Features to Look Out

Dynamic Ajax Product Filters is designed to make browsing faster, cleaner, and more enjoyable for shoppers while giving store owners plenty of control over how filtering works. Here’s what it brings to the table:

• Real-Time AJAX Filtering: Updates product results instantly as filters, sorting, or pagination are applied with no page reloads. This keeps shoppers engaged, reduces friction, and speeds up product discovery in large catalogs.
• Flexible Filter Options: Supports filtering by price, ratings, categories, tags, and attributes like color, size, or brand. These combinations help customers quickly find products that meet their exact needs.
• Multiple Filtering Methods: Offers query-string URLs, clean permalinks, or AJAX-only filtering without URL changes. This flexibility helps balance user experience, SEO, and analytics clarity.
• Shortcodes & Widgets: Place filters anywhere on your site with shortcodes or widgets, from sidebars to product archives. Includes active-filter and single-attribute shortcodes for focused layouts.
• Built-in Widget & Block (Elementor/Gutenberg): Provides dedicated Elementor and Gutenberg blocks for drag-and-drop placement and styling directly within your page builder.
• Filter Visibility Control: Show or hide filters globally, per page, or per template. This keeps layouts uncluttered and ensures filters appear only where they’re relevant.
• Different Filters for Different Pages: Assign unique filter sets to specific pages or categories for more relevant browsing, such as color and size for clothing or brand and compatibility for electronics.
• Advanced UI Elements: Use dropdowns, checkboxes, radio buttons, sliders, swatches, buttons, input fields, and ratings. Enhanced dropdowns with Select2 make long lists searchable.
• Customizable Loaders: Choose from six built-in loading animations or create your own with HTML/CSS, giving users visual feedback during filter updates without slowing performance.
• SEO-Friendly Setup: Edit meta titles, descriptions, and keywords for filtered views, and control URL structures for clean, shareable, and search-friendly pages.

Why Should You Choose Dynamic Ajax Product Filters?

Choosing the right product filter can make a huge difference in how easily customers find what they’re looking for. A slow or clumsy filter can frustrate visitors and cost you sales, while a smart and responsive one can guide them straight to the products they want. Here’s why this plugin can be a great choice for your WooCommerce store:

Faster Shopping Experience

The real-time AJAX updates mean products appear instantly as filters are applied, making browsing smooth and keeping customers engaged.

Better Control Over the Shopping Flow

You can decide exactly where and how filters appear, even creating different sets of filters for different product categories or pages.

Flexible for Any Store Size

Whether you sell a dozen products or thousands, the plugin handles large catalogs without slowing down, thanks to its optimized loading system.

Mobile-Friendly by Design

With four unique mobile layouts, shoppers on phones or tablets can filter products without struggling with cramped designs.

Improved Search Engine Visibility

The advanced SEO settings help your filtered pages show up in search results with clean, descriptive URLs and custom meta information.

Fits Your Store’s Look and Feel

The wide range of filter styles and customization options makes it easy to blend the filters seamlessly into your existing design.

Easy Placement Anywhere

Shortcodes, widgets, and page builder blocks make it simple to drop filters exactly where they’ll be most useful for your customers.

Room to Grow With Your Store

As your store expands, you can unlock the premium features for even more control, advanced filters, and SEO-friendly options without switching to a different plugin.

What About the Pricing?

A big advantage of Dynamic Ajax Product Filter is its flexible pricing structure. Whether you operate a single store or handle several websites, there’s a plan to match your needs and budget.

Both Yearly Plans and Lifetime Plans deliver strong value, as every option includes full premium features. For long-term stores, the lifetime plan quickly proves cost-effective, while developers and agencies will appreciate the unlimited lifetime option, one payment, no renewals, and full access for all projects.

Pros & Cons at a Glance

When you’re weighing up whether this plugin is right for your store, it helps to see the strong points and any small downsides in one place. Here’s a quick look:

Pros

• Instant product updates without reloading the page.
• Works smoothly with Elementor and the WordPress block editor.
• Offers a wide range of filter types and layouts.
• Mobile-friendly with four unique mobile styles.
• Advanced SEO tools for cleaner URLs and better visibility.
• Shortcodes and widgets make filter placement flexible.

Cons

• The many customization options may take a little time to set up at first.

What is Themify Product Filter?

Themify Product Filter is a free WooCommerce plugin that helps shoppers find products faster by filtering items based on price, categories, tags, attributes, and more. It offers live results as filters are applied and lets you create unlimited filter forms with a simple drag-and-drop builder, making it easy to set up and use.

Technical Details

Features to Look Out

A well-designed filter can make shopping easier and more enjoyable for your customers. Themify Product Filter comes with useful tools that help visitors quickly find exactly what they need. Here are the key features worth noticing:

• Live Search Results: See product results instantly as filters are applied, without waiting for a page reload, making the browsing process smoother and faster for shoppers.
• Multiple Filter Combinations: Apply more than one filter at the same time, allowing customers to narrow down products based on several attributes for more precise results.
• Drag-and-Drop Form Builder: Create unlimited filter forms easily with a simple drag-and-drop interface, no coding skills required, giving you complete control over filter design and layout.
• Filter by Various Product Data: Let customers filter products by price range, categories, tags, attributes, sale status, or stock status, covering all the important shopping criteria.
• Layout Flexibility: Choose between vertical or horizontal layouts to match your store’s design, making the filters blend naturally with your product pages.
• Page Builder Compatibility: Works perfectly with Divi, Elementor, and Themify Builder, so you can place and style filters directly within your preferred page builder.
• Custom Display Settings: Show product counts, hide empty fields, enable collapsible filter groups, and control how many products appear per page for a tailored shopping experience.
• Shortcode and Widget Support: Place filters anywhere on your site using shortcodes or WordPress widgets, from sidebars to custom sections, for maximum placement flexibility.
• Easy Integration with WooCommerce: Designed to work smoothly with WooCommerce out of the box, ensuring your filters run without compatibility issues or complex setup steps.

Why Should You Choose Themify Product Filter?

A good product filter can turn a long browsing session into a quick and pleasant shopping experience. Themify Product Filter focuses on simplicity and efficiency, making it a strong choice for many WooCommerce store owners. Here’s why it can be a great fit for your site:

Completely Free to Use

You get all the features without any paid upgrade, making it a cost-effective choice for both new and established online stores.

Simple to Set Up

The drag-and-drop builder and clear settings mean you can create filters without any technical skills, saving time during setup.

Instant Results for Shoppers

With live AJAX results, customers see updated products the moment they apply or remove a filter. This removes the wait time of page reloads and keeps the browsing process quick and enjoyable.

Flexible Filter Placement

Add filters anywhere on your site using shortcodes or widgets, giving you control over where they appear for the best user experience.

Works with Popular Page Builders

Full compatibility with Divi, Elementor, and Themify Builder lets you design filter layouts that match your store’s style.

Supports Multiple Filter Combinations

Shoppers can apply several filters at once, helping them find exactly what they’re looking for faster.

Lightweight and Reliable

Designed to work smoothly with WooCommerce without slowing down your site, keeping both performance and usability in check.

Customizable Look and Feel

Choose between vertical or horizontal layouts, hide empty filter fields, enable collapsible groups, and control how products display. This way, your filters can match your brand’s style while staying functional.

What About the Pricing?

Themify Product Filter itself is completely free to download and use from the WordPress plugin directory. However, if you want access to all Themify products, including their themes and premium plugins, you can join one of their membership plans shown in the screenshot.

• The Master Club is a yearly package that costs $89 per year.
• The Lifetime Club is a one-time payment of $249.

Both plans also come with a 30-day money-back guarantee, so you can try them without risk.

Pros & Cons at a Glance

Before deciding if Themify Product Filter is the right fit, it’s good to see its strengths and limitations in one place. Here’s a quick and clear breakdown:

Pros

• Free to use with no hidden costs.
• Easy drag-and-drop builder for quick setup.
• Live AJAX results for faster browsing.
• Works well with Divi, Elementor, and Themify Builder.
• Supports multiple filter combinations at once.
• Lightweight design that won’t slow down your site.

Cons

• Lacks advanced SEO settings for filtered pages.
• Fewer design customization options compared to premium filters.

Themify Product Filter vs. Dynamic AJAX Product Filters

When we put these two plugins head-to-head, both aim to make product searches easier, but they take slightly different paths. Themify focuses on simplicity and ease of use, while Dynamic AJAX Product Filters brings in more customization and SEO tools.

Here’s a detailed, feature-by-feature comparison that looks at their strengths and where each might fall short.

Real-Time Filtering

Both plugins deliver instant product updates, but Dynamic AJAX Product Filters makes the process feel smoother with customizable loaders and transition effects. Themify’s approach is fast but plain, lacking the same visual polish that can make the shopping experience feel more engaging.

Filter Variety

Dynamic AJAX Product Filters supports more filtering options, including brand and ratings, making it more versatile for larger or more detailed product catalogs. Themify covers the basics well but misses advanced product data filtering, which can limit store owners who want deeper refinement choices for shoppers.

Design Flexibility

Themify keeps design choices minimal with only vertical or horizontal layouts. In contrast, Dynamic AJAX Product Filters offers a broad set of UI elements, sliders, colors, images, and advanced dropdowns, giving store owners the tools to create a stylish and modern filter interface that matches their brand.

SEO Controls

SEO is an area where Dynamic AJAX Product Filters has a clear edge. It allows meta titles, descriptions, keywords, and SEO-friendly permalinks for better visibility. Themify maintains clean URLs but lacks deeper SEO tools, making it less competitive for store owners aiming to attract organic traffic through filtered pages.

Mobile Layouts

While Themify is responsive, it offers just one standard mobile-friendly layout. Dynamic AJAX Product Filters provides four different mobile styles, letting store owners choose exactly how filters should display on smaller devices, a clear advantage for enhancing usability and keeping shoppers engaged on mobile.

Multiple Filtering Methods

Themify sticks with straightforward AJAX multi-filter combinations, which work fine but lack flexibility. Dynamic AJAX Product Filters offers query strings, clean permalinks, and AJAX-only modes, giving store owners more control over both performance and how filtered URLs are structured for usability and SEO purposes.

Page Builder Integration

Themify works nicely with Divi, Elementor, and its own builder, but Dynamic AJAX Product Filters integrates directly with Elementor and Gutenberg with customizable widgets and blocks. This makes it easier to fine-tune the filter layout without relying on generic shortcode placement.

Custom Display Control

Dynamic AJAX Product Filters offers more granular visibility controls, including setting different filters for different pages. Themify allows hiding empty fields and adding collapsible groups, but lacks per-page filter configurations, which can limit personalization across different store sections.

Performance & Speed

Both are fast, but Dynamic AJAX Product Filters gains the upper hand for large stores thanks to its widget caching in the Pro version. Themify runs smoothly for small to medium stores but may require extra optimization on very large catalogs.

Pricing

Themify wins on price since it’s completely free with all features included. However, Dynamic AJAX Product Filters’ Pro upgrade, while paid, unlocks significant extras like SEO controls, advanced designs, and caching, making the cost worthwhile for stores needing a high level of customization.

Frequently Asked Questions

Even after reading the full comparison, you might still have a few questions before deciding which filter plugin suits your store best. Here are some common queries store owners often ask at this stage.

Can I Use These Plugins Alongside Other WooCommerce Extensions?

Yes, both plugins are built to work with most WooCommerce extensions. Still, it’s always wise to test them on a staging site first. This helps you avoid any unwanted conflicts.

Do These Plugins Affect Website Loading Speed?

Both plugins are optimized for speed and generally won’t slow down your store. Performance can depend on your theme and hosting. Always monitor site speed after adding new plugins.

Can I Translate the Filter Labels Into Another Language?

Yes, you can translate filter labels using translation plugins or language files. This makes them suitable for multilingual stores. It’s an easy way to make the shopping experience friendlier.

Do These Plugins Require Coding Skills to Use?

No, you can set up and manage filters without coding knowledge. Both offer user-friendly settings. However, basic CSS skills can help with design tweaks if you want a custom look.

Can These Filters Work on Custom Product Pages?

Yes, you can place filters on custom product pages using shortcodes or widgets. This allows you to design unique shop sections. It’s especially useful for highlighting specific product collections.

Concluding Words

Choosing between Themify Product Filter vs. Dynamic AJAX Product Filters comes down to your store’s needs and how much control you want over design, SEO, and filtering options. Both can improve how shoppers browse and find products.

Themify Product Filter is a free, lightweight choice that focuses on ease of use. It’s perfect if you want a quick setup, reliable performance, and smooth integration with popular page builders without dealing with advanced settings.

Dynamic AJAX Product Filters brings more depth with its wide range of filtering methods, customizable designs, and strong SEO tools. If your store has a large product catalog or you want more control over appearance and functionality, its extra features can make a big difference in the overall shopping experience.