AI Share of Voice and the Prompts Where Competitors Win

See how you compare with each competitor in AI answers, and the questions where AI names them and not you. Those questions are your biggest chances to grow.

How you compare

This table compares you with each competitor in the last run.

How you compare: mention rate, average position, share of voice and strongest engine.
How you compare: mention rate, average position, share of voice and strongest engine.
  • Mention rate: the share of answers that name each brand.
  • Avg. position: where each brand is listed, when it is named.
  • Share of voice: each brand’s share of all brand mentions in the run. All brands together make 100%.
  • Strongest engine: the AI service that names that brand most often.

Sentiment for each brand PRO

Pro adds a Sentiment column: whether AI describes you and each competitor as Positive, Neutral, Mostly positive or Mostly negative. A competitor named often but with a negative tone is a chance for you; a negative tone about you gets its own suggestion.

How you compare in Pro, with the Sentiment column
How you compare in Pro, with the Sentiment column.

Prompts where a competitor wins and you are missing

These are questions where AI names a competitor and not you. See fix opens the suggestion for that prompt, with what to do about it.

Prompts where a competitor wins and you are missing.
Prompts where a competitor wins and you are missing.