Add the brands you compete with, so every AI answer is searched for them too. You then see who AI recommends instead of you, and for which questions.
- Go to AI Visibility → Competitors.
- Enter the Name, any Other names AI may use (comma separated) and the Website.
- Click Add. The message “Competitor added. It is counted from the next run.” confirms it.

Discovered brands
After a run, brands AI names in your answers that you are not tracking appear under Discovered in your answers, with how many times they were named. Click one to add it in one click. You can also click any highlighted other brand inside an answer on the Results page.
Edit or remove competitors
Open Manage competitors further down the page. Delete asks you to confirm, then removes the brand and its counted mentions, so it drops out of share of voice and the comparison. The answer texts stay.
Add the website too. It lets the plugin see when AI cites a competitor’s own pages, labelled [Competitor]’s site under each answer.